E-Commerce Framework for Strategic Marketing of Udupi Jasmine

Darryl Jeethesh D’souzaHarisha G. Joshi

DOI 10.7160/aol.2019.110102
No 1/2019, March
pp. 17-26

D´souza, D. J. and Joshi, H. G. (2019) “E-Commerce Framework for Strategic Marketing of Udupi Jasmine", AGRIS on-line Papers in Economics and Informatics, Vol. 11, No. 1, pp. 17-26. ISSN 1804-1930. DOI 10.7160/aol.2019.110102.

Abstract

Udupi jasmine cultivation plays an important role towards economic and social growth for the jasmine growing community-based enterprise of coastal Karnataka, India. It helps in promoting rural livelihoods, food security and poverty reduction. Due to the significant socio-economic impact of jasmine cultivation, the promotion and marketing of jasmine is inevitable for the sustenance of this community-based enterprise This study aims in developing an e-commerce framework for strategic marketing and promotion of Udupi jasmine. Study found that the benefits of e-business was nowhere applied in the existing system. As Udupi jasmine is a unique crop with a geographical indication tag (GI), regular agricultural framework cannot not be directly used. The research intents to persuade utilization of customized e-commerce framework for jasmine considering the existing crude system. This will reinforce the socio-economic growth of this communitybased enterprise as there will be a well-organized circulation of agricultural products on a larger scale.

Keywords

Udupi jasmine, e-commerce, e-business, community-based enterprise, socio-economic, policy making, e-agriculture, ICT.

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