Possibilities of Using Social Networks as Tools for Integration of Czech Rural Areas - Survey 2021

Eva KánskáMichal StočesJan MasnerJan JarolímekPavel ŠimekJiří Vaněk

DOI 10.7160/aol.2021.130306
No 3/2021, September
pp. 59-66

Kánská, E., Stočes, M., Masner, J., Jarolímek, J., Šimek, P. and Vaněk, J. (2021) “Possibilities of Using Social Networks as Tools for Integration of Czech Rural Areas - Survey 2021", AGRIS on-line Papers in Economics and Informatics, Vol. 13, No. 3, pp. 59-66. ISSN 1804-1930. DOI 10.7160/aol.2021.130306.

Abstract

This paper deals with the use of social networks in agricultural enterprises and focuses mainly on their role and share in increasing the competitiveness of agricultural enterprises in the market. Primary data were obtained from an extensive survey of the development of information and communication technologies in agricultural enterprises, which was conducted in the first quarter of 2021 throughout the Czech Republic (“Survey 2021”). The research was primarily focused on capturing current trends in the use of ICT with emphasis on selected key areas (broadband, social networks, communication tools, regional Internet portals, used hardware categories, used software, mobile communications, Internet of Things, data storage and security, social networks, etc.). This survey builds on previous extensive surveys conducted by the Department of Information Technologies, Faculty of Electrical Engineering, CULS in Prague in several phases since 1999, with the last stage being conducted in 2017. Some surveys were conducted in cooperation with the Ministry of Agriculture of Czech Republic. Compared to recent years, the survey includes new domains, such as the use of the Internet of Things in plant and animal production, data storage and security, the impact of the Covid-19 pandemic on the company's core operations, etc. The survey was prepared, conducted and administered by the Department of Information Technology, Faculty of Economics and Management, University of Life Sciences Prague.

Keywords

Social network, Facebook, agricultural activity, non-agricultural activity, business, marketing, online communication, rural area.

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