CRM and its Importance for Business Competitiveness

Peter StuchlýRoderik VirághMarcela HallováEdita Šilerová

DOI 10.7160/aol.2020.120108
No 1/2020, March
pp. 93-98

Stuchlý, P., Virágh, R., Hallová, M. and Šilerová, E. (2020) “CRM and its Importance for Business Competitiveness", AGRIS on-line Papers in Economics and Informatics, Vol. 12, No. 1, pp. 93-98. ISSN 1804-1930. DOI 10.7160/aol.2020.120108.

Abstract

This paper deals with the Customer Relationship Management (CRM) system with emphasis on the importance for the competitiveness of a business. The aim of the present article is to seek whether a business pursues customer value on a regular basis regardless of its size. Monitoring customer value can thus be one of the criteria that measure the success of implementing an overall customer relationship management concept in a particular business. CRM system is also used in agribusiness.

Keywords

CRM systems, CRM implementation criteria, customer value, business size, agribusiness, competitiveness.

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