Shopping Via Mobile Phones in the Central European Czech Republic Market

Lenka LustigováDaniela Šálková

DOI 10.7160/aol.2018.100405
No 4/2018, December
pp. 49-58

Lustigová, L. and Šálková, D. (2018) “Shopping Via Mobile Phones in the Central European Czech Republic Market", AGRIS on-line Papers in Economics and Informatics, Vol. 10, No. 4, pp. 49-58. ISSN 1804-1930. DOI 10.7160/aol.2018.100405.

Abstract

Information and, in particular, mobile technologies play an increasingly important role in the economic environment. The article surveys attitudes of Central European Czech customers to mobile phone usage for purchasing products and payments. Based on the results that were gained by the survey the paper suggests opportunities for further business development in the stated areas. The data was obtained by a combination of quantitative and qualitative research using a standardised questionnaire survey among respondents of all age groups. Data was collected throughout the year 2017. By random and targeted selection, 1335 respondents were selected for the survey. Based on the survey data analysis it was observed that Internet shopping via mobile phones has not been widespread up to now. Entrance tickets and fare tickets, electronics, clothing, and cosmetics are the most frequently purchased products via mobile phones. Despite an enormous potential of smartphones current users have not deployed their functions entirely so far.

Keywords

Customer, ICT, mobile device, mobile payment, retail consumers' goods, retail store, shopping.

References

  1. Aalto, L., Göthlin, N., Korhonen, J. and Ojala, T. (2004) "Bluetooth and WAP push based locationaware mobile advertising system”, Proceedings of the Second International Conference on Mobile Systems, Applications and Services, MobiSys 2004, pp. 49-58, New York, NY, USA, ACM Press. DOI 10.1145/990064.990073.
  2. Balasubramanian, S., Peterson, R. A. and Jarvenpaa, S. L. (2002) "Exploring the implicationsof M-commerce for markets and marketing“, Journal of the Academy of Marketing Science, Vol. 30,No. 4, pp. 348-361, ISSN 00920703.
  3. Bonfadelli, H. (2002) "The Internet and knowledge gaps: A theoretical and empiricalinvestigation“, European Journal of Communication, Vol. 17, No. 1, pp. 65-84, ISSN 02673231. DOI 10.1177/0267323102017001607.
  4. Bruner II. G. C. and Kumar, A. (2005) "Explaining consumer acceptance of handheld Internetdevices“, Journal of Business Research, Vol. 58, No. 5, pp. 553-558, ISSN 01482963. DOI 10.1016/j.jbusres.2003.08.002.
  5. Canalys (2013) "Mobile device market to reach 2.6 billion units by 2016". [Online], Available:http://www.canalys.com/newsroom/mobile-device-market-reach-26-billion-units-2016. [Accessed4 April, 2018].
  6. Carlsson, C., Carlsson, J., Hyvönen, K., Puhakainen, J. and Walden, P. (2006) "Adoption of mobiledevices/services - Searching for answers with the UTAUT“, Proceedings of the Annual HawaiiInternational Conference on System Sciences, Vol. 6, 132a p., ISSN 15301605.
  7. Citrin, A. V., Sprott, D. E., Silverman, S. N. and Stem, D. E (2000) "Adoption of Internet shopping:the role of consumer innovativeness“, Industrial Management & Data systems, Vol. 100, No. 7,pp. 294-300. ISSN 0263-5577. DOI 10.1108/02635570010304806.
  8. Chen, X. Y., Choi, K., and Chae, K. (2017) "A Secure and Efficient Key Authentication UsingBilinear Pairing for NFC Mobile Payment Service“, Wireless Personal Communications, Vol. 97,No. 1, pp. 1-17. E-ISSN 1572-834X, ISSN 0929-6212. DOI 10.1007/s11277-017-4261-9.
  9. Chong, A.Y. L. (2013) "Mobile commerce usage activities: The roles of demographicand motivation variables“, Technological Forecasting and Social Change, Vol. 80, No. 7,pp. 1350-1359. ISSN 0040-1625. DOI 10.1016/j.techfore.2012.12.011.
  10. Faulds, D. J., Mangold, W. G., Raju, P. S. and Valsalan, S. (2018) "The mobile shopping revolution:Redefining the consumer decision process“, Business Horizons, Vol. 61, No. 2, pp. 323-338.ISSN 0007-6813. DOI 10.1016/j.bushor.2017.11.012.
  11. Ferris, M. (2007) "Insights on mobile advertising, promotion, and research“, Journal of AdvertisingResearch, Vol. 47, No. 1, pp. 28-37. ISSN 00218499. DOI 10.2501/S0021849907070043.
  12. Habibi, A. M., Ulman, M., Vaněk, J. and Pavlík, J. (2016) "Measurement and Analysis of Qualityof Service of Mobile Networks in Afghanistan – End User Perspective“, AGRIS on-linePapers in Economics and Informatics, Vol. 8, No. 4, pp. 73-84. ISSN 1804-1930. DOI 10.7160/aol.2016.080407.
  13. Habibi, M. A., Ulman, M., Baha, B. and Stočes, M. (2017) „Measurement and StatisticalAnalysis of End User Satisfaction with Mobile Network Coverage in Afghanistan“, AGRISon-line Papers in Economics and Informatics, Vol. 9, No. 2, pp. 47-58. ISSN 1804-1930. DOI 10.7160/aol.2017.090204.
  14. Inman, J. J. and Nikolovova, H. (2017) "Shopper-Facing Retail Technology: A Retailer AdoptionDecision Framework Incorporating Shopper Attitudes and Privacy Concerns“, Journal of Retailing,Vol. 93, No. 1, pp. 7-28. ISSN 0022-4359. DOI 10.1016/j.jretai.2016.12.006.
  15. Johnson, V. L., Kiser, A, Washington, R. and Torres, R. (2018) "Limitations to the rapid adoptionof M-payment services: Understanding the impact of privacy risk on M-Payment services“, Computersin Human Behavior, Vol. 79, pp. 111-122. ISSN 0747-5632. DOI 10.1016/j.chb.2017.10.035.
  16. Jung, J., Chan-Olmsted, S. and Kim, Y. (2013) "From access to utilization: Factors affectingsmartphone application use and its impacts on social and human capital acquisition in South Korea“,Journalism and Mass Communication Quarterly, Vol. 90, No. 4, pp. 715-735. ISSN 10776990. DOI 10.1177/1077699013503163.
  17. Koenigstorfer, J. and Groeppel-Klein, A. (2012) "Consumer acceptance of the mobile Internet“,Marketing Letters, Vol. 23, No. 4, pp. 917-928. E-ISSN 1573-059X, ISSN 0923-0645. DOI 10.1007/s11002-012-9206-1.
  18. Köppelová, J. and Jindrová, A. (2017) "Comparative Study of Short-Term Time Series Models:Use of Mobile Telecommunication Services in CR Regions“, AGRIS on-line Papers in Economicsand Informatics, Vol. 9, No. 1, pp. 77-89. ISSN 1804-1930. DOI 10.7160/aol.2017.090107.
  19. Levesque, N., Durif, F., Boeck, H. and Bilolo, A. (2015) "The impact of Proximity Marketingon consumer reaction and firm performance: A conceptual and integrative model, AmericasConference on Information Systems“, AMCIS 2015, ISBN 978-099668310-4.
  20. Liebana-Cabanillas, F., Marinkovic, V., de Luna, I.R. and Kalinic, Z. (2018) "Predictingthe determinants of mobile payment acceptance: A hybrid SEM-neural network approach“,Technological Forecasting and Social Change, Vol. 129, pp. 117-130. ISSN 0040-1625. DOI 10.1016/j.techfore.2017.12.015.
  21. Marriott, H. R. and Williams, M. D. (2018) "Exploring consumers perceived risk and trustfor mobile shopping: A theoretical framework and empirical study“, Journal of Retailingand Consumer Services, Vol. 42, pp. 133-146. ISSN 0969-6989. DOI 10.1016/j.jretconser.2018.01.017.
  22. Ojala, T., Kruger, F., Kostakos, V. and Valkama, V. (2012) "Two field trials on the efficiencyof unsolicited Bluetooth proximity marketing“, Proceedings of the 11th International Conferenceon Mobile and Ubiquitous Multimedia, MUM 2012. ISBN 978-145031815.
  23. Olwal, T. O., Djouani. K and Kurien A. M. (2016) "A Survey of Resource Management towards5G Radio Access Networks“, IEEE Communications Surveys & Tutorials, Vol. 18, No. 3,pp. 1656-1686. ISSN 1553-877X. DOI 10.1109/COMST.2016.2550765.
  24. Shankar, A. and Datta, B. (2018) "Factors Affecting Mobile Payment Adoption Intention:An Indian Perspective“, Global Business Review, Vol. 19, No. 3, pp. S72-S89, Supplement: S.E-ISSN 0973-0664, ISSN 0972-1509. DOI 10.1177/0972150918757870.
  25. Steckel, J. H., Winer, R. S., Bucklin, R. E., Dellaert, B. G. C., Drèze, X., Häubl, G., Jap, S. D.,Little, J. D. C., Meyvis, T., Montgomery, A. L., Rangaswamy, A. (2005) "Choice in InteractiveEnvironments“, Marketing Letters, Vol. 16, No. 3-4, pp. 309-320. E-ISSN 1573-059X,ISSN 0923-0645. DOI 10.1007/s11002-005-5894-0.
  26. Šimek, P., Jarolímek, J. and Masner, J. (2014) "Cross-Platform User Interface of a Web Applicationin Agrarian Sector“, Agris on-line Papers in Economics and Informatics, Vol. 6, No. 4, pp. 155-160,ISSN 1804-1930.
  27. Ulman, M., Ualiyev, N. S. and Toregozhina, M. B. (2016) "Do Digital Public Services Matter?A Comparative Study of the Czech Republic and the Republic of Kazakhstan“, AGRIS on-linePapers in Economics and Informatics, Vol. 8, No. 2, pp. 121-133. ISSN 1804-1930. DOI 10.7160/aol.2016.080210.
  28. Vaněk, J., Kánská, E., Jarolímek, J. and Šimek, P. (2010a) "State and evaluation of informationand communication technologies development in agricultural enterprises in Czech Republic“, Plant,Soil and Environment, Vol. 56, No. 3, pp. 143-147. ISSN 1214-1178.
  29. Vaněk J., Šimek P., Vogeltanzová T., Červenková E. and Jarolímek J. (2010b) "ICT in AgriculturalEnterprises in the Czech Republic – Exploration 2010“, Agris on-line Papers in Economicsand Informatics, Vol. 2, No. 3, pp. 69-75. ISSN 1804-1930.
  30. Varki, S. and Rust, R. T. (1998) "Technology and Optimal Segment Size“, Marketing Letters, Vol. 9,No. 2, pp. 147-167. E-ISSN 1573-059X, ISSN 0923-0645. DOI 10.1023/A:1007956915353.
  31. Zhu, X. L., Hou, Z. F., Hu, D. H. and Zhang, J. (2016) "Secure and Efficient Mobile PaymentUsing QR Code in an Environment with Dishonest Authority“, in "Security, Privacy, and Anonymityin Computation, Communication, and Storage", 9th International Conference, SpaCCS 2016,Zhangjiajie, China, November 16-18, 2016, Proceedings, pp. 452-465. ISSN 0302-9743. DOI 10.1007/978-3-319-49148-6_37.
  32. Wang, Y. S., Lin, H. H. and Luarn, P. (2006) "Predicting consumer intention to use mobileservice“, Information Systems Journal, Vol. 16, No. 2, pp. 157-179, ISSN 13501917. DOI 10.1111/j.1365-2575.2006.00213.x.
  33. Xu, H. and Gupta, S. (2009) "The effects of privacy concerns and personal innovativenesson potential and experienced customers' adoption of location-based services“, Electronic Markets,Vol. 19, No. 2-3, pp. 137-149, ISSN 10196781.

Full paper

  Full paper (.pdf, 323.8 KB).