Selection of Communication Routes in Agriculture Equipment Company

Jana KřečkováJan RydvalHelena BrožováAndrea Hornická

DOI 10.7160/aol.2017.090407
No 4/2017, December
pp. 69-79

Křečková, J., Rydval, J., Brožová, H. and Hornická, A. (2017) “Selection of Communication Routes in Agriculture Equipment Company", AGRIS on-line Papers in Economics and Informatics, Vol. 9, No. 4, pp. 69-79. ISSN 1804-1930. DOI 10.7160/aol.2017.090407.

Abstract

Many publications describe problems in businesses and project management that are caused by communication. Team communication is a very complicated process full of soft aspects. One of basic problems represents a choice of an appropriate communication route kind useful for messages transmission between the team members as sources and recipients. It is a complex issue because of necessity to evaluate individual communication routes from many different perspectives. Therefore the suitable communication route of team members can be selected by a multicriterial mathematical model. Since communication can be understood as a distribution of messages, the appropriate model form can be based on the distribution model. The proposed model is derived from the three-dimensional transportation problem. The article discusses the possibility of this approach on the case study of communication modelling in the field of agriculture. Specifically, it is constructed and solved a model of communication problem for small team of agriculture equipment dealers.

Keywords

Team, communication, message, communication route, three-dimensional transportation model, agriculture equipment dealers.

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