Domestic and Foreign Origin Foodstuff Prices Comparison in Selected Retail Chains

Ondřej ŠkubnaJaroslav HomolkaAnna Vladimirovna Belova

DOI 10.7160/aol.2017.090410
No 4/2017, December
pp. 99-108

Škubna, O., Homolka, J and Belova, A. V. (2017) “Domestic and Foreign Origin Foodstuff Prices Comparison in Selected Retail Chains", AGRIS on-line Papers in Economics and Informatics, Vol. 9, No. 4, pp. 99-108. ISSN 1804-1930. DOI 10.7160/aol.2017.090410.

Abstract

The main objective is to verify whether it is possible to confirm differences in price policy not only in the division of chains according to the format of the shops but also in relation to Czech and foreign food and whether these findings can be clearly identified. The partial objective is to find the difference between Czech and foreign products in the context of chain approach according to other criteria such as price differences among products and among chains. There are eleven chains evaluated in the tables as well as 29 relevant food groups. The used underlying data is based on the data processed from the primary data obtained by the data collection in the retail chains. The average number of observations of one item, which is about 43 observations, of which 37 observations of Czech products and about 29 products with price. Only Lidl has a higher number of price observations from the total number of observations of foreign products. In the area of price policy evaluation (whether it is possible to confirm the differences not only in the division of the chains according to the format of the stores, but also in relation to Czech and foreign foods and identify clearly these findings), the difference is considered mainly according to the "low price“ of food and it can be said that there are noticeable differences among the chains, which also confirm different approach to Czech and foreign food and differences according to the format of chain stores. This paper originated in the context of the exploratory study „Prices of selected Czech and foreign food products in retail chains in November 2016“. The study was created for the needs of the Ministry of Agriculture of the Czech Republic.

Keywords

Foodstuffs, Czech products, foreign products, retail chain, price, format of stores, foodstuff offer, foodstuff price, price policy.

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