Agris on-line Papers in Economics and Informatics

Faculty of Economics and Management CULS Prague, Kamýcká 129, 165 00 Praha - Suchdol

The international peer-reviewed scientific journal, ISSN 1804-1930


Sources of Microbrewery Competitiveness in the Czech Republic

T. Maier
DOI: 10.7160/aol.2016.080409
Agris on-line Papers in Economics and Informatics, no 4/2016, December


Maier, T. (2016) “Sources of Microbrewery Competitiveness in the Czech Republic", AGRIS on-line Papers in Economics and Informatics, Vol. 8, No. 4, pp. 97 - 110. ISSN 1804-1930.

Abstract
This article aims to determine the reasons for the number of microbreweries increasing in the Czech Republic. The analysis compares various (micro)brewing industry indicators in selected traditional beer- drinking countries. The research questions are focused on relations among number of microbreweries and demographic aspects, market concentration aspects and some other beer market indicators. Furthermore, there were made simulation – for which conditions will be in the Czech Republic 400, 500 and 1 000 microbreweries. Statistically significant dependency on the number of microbreweries are beer market concentration (Gini index), the percentage of the total population made up of the 25 – 39 years age group, and the share of domestic beer consumption in cans. Since the beginning of Economic crisis the number of Czech microbreweries has been increasing exponentially and the results suggest that the microbrewery boom will have been continuing.


Keywords
Microbrewery, craft brewery, demography, market concentration, Plato, beer.

References

  1. Adams, V. J. (2006) „Markets - Beer in Germany and the United States“, Journal of Economic Perspectives, Vol. 20, No. 1, pp. 189 – 205. ISSN 0895-3309. DOI 10.1257/089533006776526120.
  2. Backus, R. (1999) “Business as usual is over‘: An interview with brewing industry analyst Robert S. Weinberg”, New Brewer, Vol. 15, No. 2, pp. 27 – 43. DOI
  3. Behre, K. E. (1998) „The history of beer additives in Europe - a review“, Vegetation History and Archaeobotany, Vol. 8, No. 1-2, pp. 35 – 48. ISSN 0939-6314. DOI 10.1007/BF02042841.
  4. Boston Beer Company, Inc. (2016) „Annual Report 2015“. Boston Beer Company, Inc., March 2016. [Online]. Available: phx.corporate-ir.net/External.File?item=U GFyZW50SUQ9MzMyNDczfENoaWxkSUQ9LTF8VHlwZT0z&t=1&cb=635961502985673773 [Accessed: 25 Apr. 2016]. DOI
  5. Bower, J. and Cox, H. (2012). „How Scottish & Newcastle became the U.K.’s largest brewer: A case of regulatory capture?“, Business History Review, Vol. 86, No. 1, pp. 43-68. ISSN 0007-6805. DOI 10.1017/S0007680512000037.
  6. Brewers of Europe (2015) “Beer Statistics 2015 Edition”, Marilies Van de Walle, ISBN 978-2- 9601382-5-2. DOI
  7. Brewers Association (2016) „Draft Beer Industry Market Segments“. Brewers Association, 2016. [Online]. Available: https://www.brewersassociation.org/statistics/market-segments/ [Accessed: 25 Apr. 2016]. DOI
  8. Brewers Association (2016) „Number of Breweries“. Brewers Association, 2016. [Online]. Available: https://www.brewersassociation.org/statistics/number-of-breweries/ [Accessed: 25 Apr. 2016]. DOI
  9. Carroll, G., R. and Swaminathan, A. (2000) „Why the Microbrewery Movement? Organizational Dynamics of Resource Partitioning in the U.S. Brewing Industry“, American Journal of Sociology, Vol. 106, No. 3, pp. 715 – 762. ISSN 0002-9602. DOI 10.1086/318962.
  10. Castiglione, C., Grochová, L., Infante, D. and Smirnova, J. (2011) “The demand for beer in presence of past consumption and advertising in the Czech Republic”, Agricultural Economics, Vol. 57, No. 12, pp. 589 – 599. ISSN 0139-570X. DOI
  11. Czech Statistical Office (2016) „External Trade Database“. Czech Statistical Office, 2016. [Online]. Available: http://apl.czso.cz/pll/stazo/STAZO.STAZO?jazyk=EN&prvni=N [[Accessed: 25 Apr. 2016]. DOI
  12. Customs Adminstration of the Czech Republic (2011 – 2016) „Beer - the Quantity Put in Free Tax Circulation 2006 - 2015“. Customs Adminstration of the Czech Republic, March 2016. [Online]. Available: https://www.celnisprava.cz/cz/dane/statistiky/Stranky/pivo.aspx [Accessed: 25 Apr. 2016]. DOI
  13. Czech Beer and Malt Association (1995 - 2015) „Statistical Guides“. Czech Beer and Malt Association DOI
  14. Čechura, L. (2009) "Zdroje a limity růstu agrárního sektoru – Analýza efektivnosti a produktivity českého agrárního sektoru: aplikace SFA (Stochastic Frontier Analysis)", 1st ed. Prague: Wolters Kluwer ČR, p. 296. ISBN 978-80-7357-493-2. DOI
  15. Danson, M., Galloway, L., Cabras, I. and Beatty, T. (2015) „Microbrewing and entrepreneurship: The origins, development and integration of real ale breweries in the UK“, International Journal of Entrepreneurship and Innovation, Vol 16, No. 2, pp. 135 – 144. ISSN 14657503. DOI 10.5367/ijei.2015.0183.
  16. Ellis, V. and Bosworth, G. (2015) “Supporting rural entrepreneurship in the UK microbrewery sector”, British Food Journal, Vol. 117, No. 11, pp. 2724 – 2738. ISSN 0007070X. DOI 10.1108/BFJ-12-2014-0412.
  17. Kirkby, D. (2003) „“Beer, glorious beer”: gender politics and Australian popular culture“, Journal of Popular Culture, Vol 37, No. 2, pp. 244 – 256. ISSN 1540-5931. DOI 10.1111/1540-5931.00066.
  18. Kryl, P., Gregor, T. and Los, J. (2012) “Comparison of analytical parameters of beer brewed in two different technological ways at two pub breweries”, Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Vol. 60, No. 5, pp. 137 – 144. ISSN 12118516. DOI
  19. Maye, D. (2012) „Real ALE microbrewing and relations of trust: A commodity chain perspective“, Tijdschrift voor economische en sociale geografie, Vol. 103, No. 4, pp. 473 – 486. ISSN 0040747X. DOI 10.1111/j.1467-9663.2012.00716.x.
  20. Murray, D. W. and O'Neill, M. A. (2012) “Craft beer: Penetrating a niche market”, British Food Journal, Vol. 114, No. 7, pp. 899 – 909. ISSN 0007070X. DOI 10.1108/00070701211241518.
  21. McAllister, P. (2003) „Culture, practice, and the semantics of Xhosa beer-drinking“, Ethnology, Vol. 42, No. 3, pp. 187 – 207. ISSN 2160-3510. DOI
  22. McAllister, P. A. (2006) „Xhosa beer drinking rituals: power, practice and performance in the South African rural periphery“ In: Ritual Studies Monograph Series, Carolina Academic Press, Durham. 355 p. ISBN 0890890218. DOI
  23. Porter, M. E. (1980) "Competitive Strategy: Techniques for Analyzing Industries and Competitors". New York: Free Press. DOI
  24. Rezbova, H. Smutka, L. Pulkrabek, J. Benesova, I. (2014) „European Sugar factories, Sugar Companies and their Alliances: Who is in Control of European Sugar Market?“, Listy cukrovarnicke a reparske, Vol 130, No. 11, pp. 365 – 369. ISSN 1210-3306. DOI
  25. Sandberg, P. (2010) „The creation of big business in the Swedish brewing industry during the aftermath of the Second World War“, Scandinavian Economic History Review, Vol. 58, No. 1, pp. 43 – 59. ISSN 0358-5522. DOI 10.1080/03585520903516353.
  26. Statista, Inc. (2016) „Per capita beer consumption worldwide in 2014, by leading countries (in liters)“. Statista, Inc., 2016. [Online]. Available: http://www.statista.com/statistics/382040/ global-per-capita-beer-consumption-by-country/ [Accessed: 25 Apr. 2016]. DOI
  27. Statista, Inc. (2016) „Per capita consumption of beer in the United States from 2010 to 2014 (in gallons)“. Statista, Inc., 2016. [Online]. Available: http://www.statista.com/statistics/382074/us- per-capita-beer-consumption/ [Accessed: 25 Apr. 2016]. DOI
  28. Strizencova, M. (2014) „Particular Business Possibilities for Small Breweries“ in Majtan, S.: Aktuálne problémy podnikovej sfery 2014. University of Economics in Bratislava, May. 2014. [Online]. Available: http://fpm.euba.sk/userdata/adivincova/Stefan_Majtan_a_kolektiv_Aktualne_ problemy_podnikovej_sfery_2014_copy.pdf [Accessed: 25 Apr. 2016]. DOI
  29. Swiss Customs Administration. (2016) „Swiss beer market: statistical data“. Swiss Customs Administration", Feb. 2016. [Online]. http://www.ezv.admin.ch/zollinfo_ firmen/04020/04256/04259/04517/05444/index.html?lang=en&download=NHzLpZeg7t, lnp6I0NTU042l2Z6ln1ad1IZn4Z2qZpnO2Yuq2Z6gpJCDfIF5e2ym162epYbg2c_JjKbNoKSn6A-- [Accessed: 25 Apr. 2016]. DOI
  30. Tremblay, V. J., Iwasaki, N. and Tremblay, C. H (2005) „The dynamics of industry concentration for U.S. micro and macro brewers“, Review of Industrial Organization, Vol 26, No. 3, pp. 307 – 324. ISSN 0889-938. DOI 10.1007/s11151-004-8114-9.
  31. Wells, P. (2016) „Economies of Scale Versus Small Is Beautiful: A Business Model Approach Based on Architecture, Principles and Components in the Beer Industry“, Organization & Environment, Vol. 29, No. 1, pp. 36 – 51. ISSN 1086-0266. DOI 10.1177/1086026615590882.
  32. World Bank. (2016) „Population 2014“. World Bank, Apr. 2016. [Online]. Available: http://databank.worldbank.org/data/download/POP.pdf [Accessed: 25 Apr. 2016]. DOI

ISSN 1804-1930
© Agris on-line Papers in Economics and Informatics, 2009 - 2017
Faculty of Economics and Management CULS Prague, Kamycka 129, 165 00 Praha 6 - Suchdol