Agris on-line Papers in Economics and Informatics

Faculty of Economics and Management CULS Prague, Kamýcká 129, 165 00 Praha - Suchdol

The international peer-reviewed scientific journal, ISSN 1804-1930


Agritourism Farms - Evaluation of Their Websites Quality and Web 2.0

Z. Havlíček, V. Lohr, M. Šmejkalová, J. Grosz, P. Benda

Agris on-line Papers in Economics and Informatics, No 1 /2013, March

Abstract

Based on surveys carried out in 2009 and 2012 it can be suggested that the web presentations of agritourism farms are virtually unchanged. The quality of the web pages for the same farms is statistically higher only for the criterion of “Content – structure” of websites. It can be assumed that in 2012 farmers devoted more attention to the structure of information that is presented on their own websites. Farms that have their own domain name show statistically significantly higher quality websites.Generally, it can be said that the website presentations of agritourism farms do not use the new approaches to the internet technologies as much as they could. For this reason, an approach has been proposed for upgrading the www presentations of lesser quality by means of the WCMS WordPress. It is recommended to use the Web 2.0 technologies, e.g. integrate through the mashup technologies the associated information sources into the websites (links to social networks and weather forecasts or the RSS sources in a given region).This paper was elaborated within the framework of the solution VZ MSM 6046070906 „Economics sources of Czech agriculture and their efficient use in the context of multifunctional agri-food systems“.

Keywords

Agritourism, website quality, SEO, Web 2.0, WordPress.

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ISSN 1804-1930
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